The design team seeks to learn everything it can about the site, the programs, and the context. In effect, the goal is to create a balance sheet of strengths and weaknesses for each of the above issues and at the same time to identify the goals and design principles that should guide the design process. Some of the information that the team analyzes is objective or “hard” data (base maps, past master plans, existing conditions, square footage requirements, base-line environmental practices, energy use, etc.); some is subjective or “soft” data collected from stakeholders (perceptions, hopes, fears, goals, etc.). All of the information will be used to further a more complete understanding of each of the major issues.